Juan
Data driven Senior Designer developing entire visual communications for brands. Pushing the boundaries of brand guidelines while bridging user enjoyability with business growth
Brand Development · User Experience · Visual Identities · Marketing Design · AI-Native Design · DTC · Commercial Mindset · Concept to Delivery · Print & Digital
Senior
Designer
London SE11
London
Juan
Data driven Senior Designer developing entire visual communications for brands. Pushing the boundaries of brand guidelines while bridging user enjoyability with business growth
Brand Development · User Experience · Visual Identities · Marketing Design · AI-Native Design · DTC · Commercial Mindset · Concept to Delivery · Print & Digital
Senior
Designer
London SE11
London
Juan
Senior
Designer
London
Selected
projects
(6)
Selected
projects
(6)
Selected
projects
(6)
LEADING THE DISRUPTION OF ONLINE COMPETITIONS IN THE UK
Role
Startup Lead Brand Designer
Product designer e-commerce
In collab w Mktg Director & CEO
Client
BOTB is a competitions company established in 1999. Seen at UK airports in the past, now exclusively online. The challenge: How to communicate trust, excitement and automotive knowledge?.
They sell dreams, not tickets. The brand needed to reflect that. Win Your Dream Car!
Impact
Hands on delivery of entire digital communications for DTC startup. Bridging user enjoyability with business growth through design solutions for website, app, acquisition campaigns and CRM for retention, hitting up to 130% revenue targets resulting on a £50m cash acquisition
LEADING THE DISRUPTION OF ONLINE COMPETITIONS IN THE UK
Role
Startup Lead Brand Designer
Product designer e-commerce
In collab w Mktg Director & CEO
Client
BOTB is a competitions company established in 1999. Seen at UK airports in the past, now exclusively online. The challenge: How to communicate trust, excitement and automotive knowledge?.
They sell dreams, not tickets. The brand needed to reflect that. Win Your Dream Car!
Impact
Hands on delivery of entire digital communications for DTC startup. Bridging user enjoyability with business growth through design solutions for website, app, acquisition campaigns and CRM for retention, hitting up to 130% revenue targets resulting on a £50m cash acquisition
LEADING THE DISRUPTION OF ONLINE COMPETITIONS IN THE UK
Role
Startup Lead Brand Designer
Product designer e-commerce
In collab w Mktg Director & CEO
Client
BOTB is a competitions company established in 1999. Seen at UK airports in the past, now exclusively online. The challenge: How to communicate trust, excitement and automotive knowledge?.
They sell dreams, not tickets. The brand needed to reflect that. Win Your Dream Car!
Impact
Hands on delivery of entire digital communications for DTC startup. Bridging user enjoyability with business growth through design solutions for website, app, acquisition campaigns and CRM for retention, hitting up to 130% revenue targets resulting on a £50m cash acquisition
3D MODELING, GLOBAL BRANDS & EXCITING CORPORATE EVENTS
Role
3D Designer
Graphic Designer
Reporting to boutique agency Director and Events Manager
Clients
Contributed from concept and event design, to client pitches and on site delivery. Responsible for creating unforgettable printed media and exciting experiences for corporate clients including Ferrari, Maserati, Muscat Bank, Diwan Royal Court, Orpic, Oman Sail and Ooredoo telecom
Impact
Pushed Ferrari and Maserati’s brand guidelines further by innovating in their brand applications achieving customer delight and corporate approval from their HQ in Italy
Successfully delivered 18 events in a year, from concept to execution. Ensuring customer satisfaction and securing future event requests
3D MODELING, GLOBAL BRANDS & EXCITING CORPORATE EVENTS
Role
3D Designer
Graphic Designer
Reporting to boutique agency Director and Events Manager
Clients
Contributed from concept and event design, to client pitches and on site delivery. Responsible for creating unforgettable printed media and exciting experiences for corporate clients including Ferrari, Maserati, Muscat Bank, Diwan Royal Court, Orpic, Oman Sail and Ooredoo telecom
Impact
Pushed Ferrari and Maserati’s brand guidelines further by innovating in their brand applications achieving customer delight and corporate approval from their HQ in Italy
Successfully delivered 18 events in a year, from concept to execution. Ensuring customer satisfaction and securing future event requests
3D MODELING, GLOBAL BRANDS & EXCITING CORPORATE EVENTS
Role
3D Designer
Graphic Designer
Reporting to boutique agency Director and Events Manager
Clients
Contributed from concept and event design, to client pitches and on site delivery. Responsible for creating unforgettable printed media and exciting experiences for corporate clients including Ferrari, Maserati, Muscat Bank, Diwan Royal Court, Orpic, Oman Sail and Ooredoo telecom
Impact
Pushed Ferrari and Maserati’s brand guidelines further by innovating in their brand applications achieving customer delight and corporate approval from their HQ in Italy
Successfully delivered 18 events in a year, from concept to execution. Ensuring customer satisfaction and securing future event requests
CREATING MEMORABLE VISUAL IDENTITIES
Role
Agency Brand Designer
Reporting to Director & CFO
Client
Boutique branding agency specialised in the food & beverage sector
Impact
Accountable for developing 8 visual identities from concept to pitching decks for investors. Proven track record of creating impactful brands for the food & beverage sector, skilled at researching, conceptualising, designing visual identities, creating brand guidelines and tender presentations. Collaborating with Director, copywriters, analysts, architects and chefs to bring cohesive brands to life
CREATING MEMORABLE VISUAL IDENTITIES
Role
Agency Brand Designer
Reporting to Director & CFO
Client
Boutique branding agency specialised in the food & beverage sector
Impact
Accountable for developing 8 visual identities from concept to pitching decks for investors. Proven track record of creating impactful brands for the food & beverage sector, skilled at researching, conceptualising, designing visual identities, creating brand guidelines and tender presentations. Collaborating with Director, copywriters, analysts, architects and chefs to bring cohesive brands to life
CREATING MEMORABLE VISUAL IDENTITIES
Role
Agency Brand Designer
Reporting to Director & CFO
Client
Boutique branding agency specialised in the food & beverage sector
Impact
Accountable for developing 8 visual identities from concept to pitching decks for investors. Proven track record of creating impactful brands for the food & beverage sector, skilled at researching, conceptualising, designing visual identities, creating brand guidelines and tender presentations. Collaborating with Director, copywriters, analysts, architects and chefs to bring cohesive brands to life
STORYTELLING TO CONVERSION MACHINE 1
Role
Lead Brand Designer
Product designer e-commerce
In collab w Studio Head, Mktg Director & CEO
Problem
BOTB's premium homepage with storytelling elements no longer impacted revenue and market shifts. The decline in high spending legacy cohorts using desktops contrasted with increasing new audiences demanding quick and accessible purchase journeys in mobile devices
Solution
Launched new homepages, iterating them following A/B tests, revenue trends, Clarity analysis and customer feedback.
First I infused thrill and emotion by adding videos to the homepage, later with new UX head transformed it into a scannable and familiar e-commerce experience with clear pricing, colour coded competition cards and direct purchase options from homepage, boosting conversions by 11%. Most users wouldn't scroll past the top banner and likely leave within 6 seconds. Adding useful and accessible alternatives on top was the game changer!
STORYTELLING TO CONVERSION MACHINE 1
Role
Lead Brand Designer
Product designer e-commerce
In collab w Studio Head, Mktg Director & CEO
Problem
BOTB's premium homepage with storytelling elements no longer impacted revenue and market shifts. The decline in high spending legacy cohorts using desktops contrasted with increasing new audiences demanding quick and accessible purchase journeys in mobile devices
Solution
Launched new homepages, iterating them following A/B tests, revenue trends, Clarity analysis and customer feedback.
First I infused thrill and emotion by adding videos to the homepage, later with new UX head transformed it into a scannable and familiar e-commerce experience with clear pricing, colour coded competition cards and direct purchase options from homepage, boosting conversions by 11%. Most users wouldn't scroll past the top banner and likely leave within 6 seconds. Adding useful and accessible alternatives on top was the game changer!
STORYTELLING TO CONVERSION MACHINE 1
Role
Lead Brand Designer
Product designer e-commerce
In collab w Studio Head, Mktg Director & CEO
Problem
BOTB's premium homepage with storytelling elements no longer impacted revenue and market shifts. The decline in high spending legacy cohorts using desktops contrasted with increasing new audiences demanding quick and accessible purchase journeys in mobile devices
Solution
Launched new homepages, iterating them following A/B tests, revenue trends, Clarity analysis and customer feedback.
First I infused thrill and emotion by adding videos to the homepage, later with new UX head transformed it into a scannable and familiar e-commerce experience with clear pricing, colour coded competition cards and direct purchase options from homepage, boosting conversions by 11%. Most users wouldn't scroll past the top banner and likely leave within 6 seconds. Adding useful and accessible alternatives on top was the game changer!
STORYTELLING TO CONVERSION MACHINE 2 PRODUCT PAGES
Role
Lead Brand Designer
Product designer e-commerce
In collab w Studio Head, Mktg Director & CEO
Process
I redesigned the product pages with a mobile first approach, adding icons, immersive visuals and informative automotive reviews from our journalists.
This design solution increased customer retention but it also meant that users would spend more time making purchase decisions. We needed to maintain the enjoyability whilst making conversions swift and easy
Impact
Moving key info above the fold is something our busy users valued. The new streamlined product page boosted conversion rates and checkout speed by displaying positive trust ratings, impressive company metrics and strategic product tags.
STORYTELLING TO CONVERSION MACHINE 2 PRODUCT PAGES
Role
Lead Brand Designer
Product designer e-commerce
In collab w Studio Head, Mktg Director & CEO
Process
I redesigned the product pages with a mobile first approach, adding icons, immersive visuals and informative automotive reviews from our journalists.
This design solution increased customer retention but it also meant that users would spend more time making purchase decisions. We needed to maintain the enjoyability whilst making conversions swift and easy
Impact
Moving key info above the fold is something our busy users valued. The new streamlined product page boosted conversion rates and checkout speed by displaying positive trust ratings, impressive company metrics and strategic product tags.
STORYTELLING TO CONVERSION MACHINE 2 PRODUCT PAGES
Role
Lead Brand Designer
Product designer e-commerce
In collab w Studio Head, Mktg Director & CEO
Process
I redesigned the product pages with a mobile first approach, adding icons, immersive visuals and informative automotive reviews from our journalists.
This design solution increased customer retention but it also meant that users would spend more time making purchase decisions. We needed to maintain the enjoyability whilst making conversions swift and easy
Impact
Moving key info above the fold is something our busy users valued. The new streamlined product page boosted conversion rates and checkout speed by displaying positive trust ratings, impressive company metrics and strategic product tags.
LEADING FULL DESIGN SPECTRUM FOR A RESTAURANT HOLDING
Role
Graphic Designer
Marketing Executive
Reporting to Shareholders & CEO
Client
Shaped and developed three hospitality brands with multiple venues across the UAE. Owned the delivery of all bespoke digital and printed communications for Leopold’s of London, Smoking Doll and Wildfire.
Impact
Enabled first TV appearance at ‘Great Places To Dine Out in UAE’ on StarsChannel MENA.
Collaborated with stakeholders, CEO and interior designers on new branch openings.
Designed marketing collaterals, menus, website and led concept pop up at first event (Mother of The Nation 2016).
Built and shipped concept decks securing three lifestyle awards from TimeOut AD, Fact, and What’s On magazines.
LEADING FULL DESIGN SPECTRUM FOR A RESTAURANT HOLDING
Role
Graphic Designer
Marketing Executive
Reporting to Shareholders & CEO
Client
Shaped and developed three hospitality brands with multiple venues across the UAE. Owned the delivery of all bespoke digital and printed communications for Leopold’s of London, Smoking Doll and Wildfire.
Impact
Enabled first TV appearance at ‘Great Places To Dine Out in UAE’ on StarsChannel MENA.
Collaborated with stakeholders, CEO and interior designers on new branch openings.
Designed marketing collaterals, menus, website and led concept pop up at first event (Mother of The Nation 2016).
Built and shipped concept decks securing three lifestyle awards from TimeOut AD, Fact, and What’s On magazines.
LEADING FULL DESIGN SPECTRUM FOR A RESTAURANT HOLDING
Role
Graphic Designer
Marketing Executive
Reporting to Shareholders & CEO
Client
Shaped and developed three hospitality brands with multiple venues across the UAE. Owned the delivery of all bespoke digital and printed communications for Leopold’s of London, Smoking Doll and Wildfire.
Impact
Enabled first TV appearance at ‘Great Places To Dine Out in UAE’ on StarsChannel MENA.
Collaborated with stakeholders, CEO and interior designers on new branch openings.
Designed marketing collaterals, menus, website and led concept pop up at first event (Mother of The Nation 2016).
Built and shipped concept decks securing three lifestyle awards from TimeOut AD, Fact, and What’s On magazines.
Pushing the boundaries of brand guidelines while bridging user enjoyability with business growth. In my previous role as Lead Designer (7yrs) I developed all things brand: Entire brand visual communications, product design, marketing campaigns, visual identity, video and animation.
Always collaborating with marketers, engineers, stakeholders and the CEO. I’m fluent in Figma, Adobe CS, Cinema 4D and various other tools. Let's speak in English or Spanish.
Pushing the boundaries of brand guidelines while bridging user enjoyability with business growth. In my previous role as Lead Designer (7yrs) I developed all things brand: Entire brand visual communications, product design, marketing campaigns, visual identity, video and animation.
Always collaborating with marketers, engineers, stakeholders and the CEO. I’m fluent in Figma, Adobe CS, Cinema 4D and various other tools. Let's speak in English or Spanish.
